What’s the #1 Social Media Content TIME WASTER to Avoid?

Photo by Austin Distel on Unsplash

“I tell myself I’m going to start posting social media content more consistently, but then I sit there staring at the blank screen with no idea what to right.”

It’s as though the blinking cursor is just daring you to come up with something brilliant and witty, or at the very least interesting. But your mind is as blank as the screen. Didn’t you have that great idea in the shower? What was that again?

Nothing comes, so you decide to scroll for inspiration. Naturally, you dive deeper and deeper into the rabbit hole until you’re completely distracted.

No brilliant, witty, or even interesting post today. Cue the guilt. So you promise yourself TOMORROW is the day you’re going to get serious about social media. Tomorrow comes, you wake up and start the whole process again.

Sound familiar? I hear this one a LOT.

As a business owner, you KNOW you need to be posting on social media. Your clients and potential clients are out there, interested in what you have to say. They WANT to hear from you. But why is coming up with content so dang hard?

Sitting at your screen wondering what to post is the #1 social media time waster to avoid in your business.

Here’s how you can fix it:

1. Pre-define “buckets” for your content. These buckets are the general categories that engage your followers and promote your business. Having these buckets defined for your business allows you to get clear about what you’re going to post. In our Social Content Cure program, we provide our members with content in four buckets: inspiration, relationship-building, seasonal themes, and promotional. We know that these buckets get the right mix of engagement, authority positioning, and promotion.
2. Create a system to capture your inspiration. You’ve got many moments of inspired brilliance each week. They just don’t always happen when you’re sitting down ready to post. To make sure you don’t lose these ideas, have a system to quickly jot down your ideas when you have them. Then, when you’re ready to post, you’ve already got content ideas. (I use Keep Notes on my phone, but there are lots of other great apps.)
3. Curate images that you can easily use with your posts. Images are the hardest part of the posts for me. If you’re like me, and the images are the hardest part for you, its best to plan ahead. Have an inventory of images you like saved in a folder. (This should be a mix of photos of you, photos you’ve taken, and other images from a site like Unsplash.) Then, once you’ve written your post, you can quickly find an image to go along with it.

By getting yourself organized BEFORE you sit down to post, you’ll be inspired, clear about what you’re posting, and able to find a great image for your content.

The best part? Not only will you actually be posting content consistently, but you’ll finally be free of “social media guilt” once and for all.

Want to simplify your social media content even more? Through our Social Content Cure membership, we help therapists, coaches, and entrepreneurs simplify social media so they’ll actually post consistently. Click here to learn more.